Written by Eva Benoit from evabenoit.com
E-commerce is an incredibly competitive field. According to a Statista report, 40 percent of e-commerce companies evaluate their market competition as being very tough. Also, customer expectations are rising – as Sufio can confirm, customers want personalization, top-notch customer service, a frictionless checkout experience, and omnichannel shopping, among other things. Embracing technology and using it to upgrade all aspects of your business can help you keep up with the competition and better cater to customer expectations.
Agilesalesman offers tips on how you can digitally transform your business:
Data analysis for informed decision-making
Data is power in this day and age. When you have relevant data about your customers, the market, and the competition, you can make optimal business decisions. Good data analysis allows you to locate hidden opportunities, minimize risk, cater to customer expectations, and be more efficient. Unstack offers suggestions on gathering data – using web tracking, monitoring social media, querying customers directly, and purchasing a general analytics app.
Enabling employees to work remotely
If your company doesn’t have a remote work provision already, it’s a good idea to set something up. E-commerce employees with flexible work provisions are much more likely to attract quality talent. Also, remote work can often make employees more productive and happier. You can set up remote work by using online collaboration and communication tools, setting everyone up with devices, and investing in cloud resources.
Leveraging SaaS software for e-commerce success
Utilizing SaaS software can significantly enhance the operational efficiency of e-commerce businesses. By streamlining critical functions like inventory management, customer relationship management, and logistics, these cloud-based solutions allow for improved scalability and customer satisfaction. With SaaS, there is no need for additional IT infrastructure on-site, which reduces overhead costs and simplifies maintenance. This technological approach ensures that businesses can focus on growth and customer engagement, rather than the complexities of managing traditional software systems.
Market digitally
Going digital with your marketing can net you very high returns. Some digital marketing techniques can give you an ROI of more than 100 percent. For example, according to Radd Interactive, email marketing has an ROI of 124 percent. With the right marketing strategy, you can also secure your customers’ loyalty. You can use marketing tech tools to strategize and automate several parts of your marketing campaign.
Allow for a mobile experience
The majority of e-commerce shoppers shop from their smartphones. Most use their phones to also up brands, engage with customer care, and even guide themselves when they’re in a brick-and-mortar store. As such, your e-commerce store must support these shoppers. To offer a mobile experience, you can make a responsive website and release a mobile app with (optional) VR support. Additionally, ensure your site is optimized for speed and ease of navigation to enhance user satisfaction and retention.
Automating your workflows with AI
AI and machine learning can automate many of your work processes, reducing errors, making you more efficient, and maximizing productivity. To enable AI automation for your business, you can integrate an AI platform with features like process mapping and modeling, workflow automation, data integration, analytics, and reporting capabilities. You could also use a set of separate tools instead.
Digitizing customer experience management
Following a customer experience management strategy allows you to increase customer loyalty, receive more positive word-of-mouth, boost retention rates, and ultimately improve your bottom-line revenue. Digitizing your CXM can reduce expenses and make it less labor-intensive. You can achieve company-wide personalization by building a single CXM database, establishing a centralized content repository, and measuring content effectiveness through regular A/B testing.
The savvy application of technology will help you provide a much better service to customers, as well as operate more efficiently. The result will be a better reputation and more profits. To get your money’s worth, carefully consider the ROI for any technology upgrade before you move forward with it.
For expert advice and opinions on AI sales tools and CRM software, visit Agilesalesman today!
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