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The following software review is grounded in my personal experiences with setting up and utilizing other business software tools. With over two decades of experience in using business software, I possess a solid understanding of their setup and operation. However, it's important to note that I am not a computer expert. My evaluations are based on the software's intuitiveness, ease of setup and use, and its integration into the workflow of a busy salesperson or business owner. I have great respect for anyone who dedicates their time to developing software with the aim of enhancing operations. While a particular software package may not align with my specific needs, it doesn't imply that it won't be suitable or happily adopted by others. I will however, call out any issues I come across when reviewing a particular software. This review solely reflects my own experiences.
Post Planner Review Pod Cast
Introduction to Post Planner
Okay, so you’re juggling a million things, right? Trying to keep your social media presence alive while actually running your business can feel like a Herculean task. You're not alone. I get it. We're all trying to navigate this ever-changing world of social media, and it's easy to feel like you're drowning in a sea of posts, schedules, and algorithms. That's where Post Planner comes in. It's not just another social media management tool; it's a lifeline designed to simplify your life, save you time, and, crucially, boost your engagement. If you are looking for a social media scheduler that is more than just a social media planner, then this post will help you understand the benefits of Post Planner.
Understanding Post Planner
Let's get down to basics. What exactly is Post Planner? At its core, it’s a comprehensive social media management tool that's designed to help you schedule, create, and analyse your social media content, all from one place. Think of it as your social media command centre. It’s got all the key features you need, like content scheduling, automated posting, and multi-platform support. But it is more than just a scheduling tool, it’s designed to help you save time and boost engagement, which is what we are all trying to achieve, right?
So, why would you even need a social media management tool in the first place? Well, let's be honest, a strong social media presence is no longer optional; it’s essential. Whether you're a business owner, an influencer, or a content creator, you need to be visible and active. The problem is, managing multiple social media accounts manually can be a real time sink. We all know how it goes, jumping between apps, trying to keep track of everything, and before you know it, half your day is gone. That's where a social media automation tool comes in; it reduces your workload and improves your efficiency, and it can transform your entire approach to social media management.
Post Planner isn't just for massive corporations, it’s for all of us, the small to medium-sized businesses, the content creators, social media managers, and the influencers. It is a tool that is designed to work for you, no matter how big or small your social media presences are, and is flexible enough to work on different types of profiles, on all the platforms.
Key Benefits and Why You Need Post Planner
Okay, so now we know what it is, let's look at the real meat of the issue, why do you need it? The most obvious advantage is that Post Planner is going to save you time. It’s designed to streamline your workflows, and that is what we all want. Instead of manually scheduling every single post, Post Planner allows you to automate and streamline a lot of those tasks that tend to take up way too much time. I'm talking about their bulk scheduling options and the ability to import content in bulk.
With these features, you can schedule months' worth of content in what feels like a blink of an eye. You can schedule posts in batches and even use spreadsheets or RSS feeds to import your content. It’s a complete game changer. You can reduce the hours you spend on social media management to a fraction of what it used to be, leaving you more time to do the important things in your business, or even, maybe, take a break for once!
But it’s not just about saving time, it’s also about getting real results. Post Planner helps you boost engagement and improve reach by finding high-performing content using AI-powered content suggestions. The tool’s content curation feature helps you to find engaging content, meaning you don't have to spend hours trawling the internet. By identifying what works, and using optimal scheduling, you can actually improve your reach and get more eyes on your posts.
And, let's be honest, who isn’t trying to get on top of multi-platform management? Post Planner lets you manage all your social media accounts from one place, meaning you don't have to jump between apps and lose your mind. The platform supports a whole host of social media sites, including Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Threads, and Bluesky. This means that as a social media manager or agency, or even if you are just a busy person with a couple of platforms you need to keep on top of, you are going to save so much time.
Key Features That Drive Results
Now let's dig a little deeper into the features of Post Planner and see why they are so effective, starting with content curation and discovery. Post Planner is designed to help you find trending and relevant content in your niche using its content discovery engine. You can create custom content streams by selecting similar pages to your own and finding posts by keywords. This gives you so many great ideas for your own content, but it also means you have the option to share curated content that will add value to your audience, and help you become a trusted source of information. Remember, it is always a good idea to read the articles before you share them, and give them your own unique perspective, to add even more value.
And then there's the smart content scheduling and automation features. With Post Planner, you can pre-plan and automate your posts, setting specific times that are tailored to your audience’s behaviour and time zones. The tool also suggests the optimal times for posting, so you don't have to guess, and there is a handy scheduling calendar to help you visually plan your posts. It’s all designed to make your life so much easier.
Let's talk about content recycling, because this is a real time saver. Post Planner allows you to recycle and reshare your best-performing posts automatically. This is a great way to keep your feed active without constantly creating new content. When you are trying to decide what to recycle, think about what has performed well in the past, and use analytics to help you. And when you are resharing your old posts, don't saturate your audience; be strategic. You can also set your posts to automatically repost after a certain period of time, without you having to do a thing. This is such a great feature.
The AI-Powered Features are another real treat inside the app. Post Planner’s AI Post Creator helps you to generate content for all the different platforms, meaning you don't have to spend hours working on separate posts for each social media site. It will optimise your posts for each social network, and it will also help you save commonly used text, such as hashtags, which saves so much time.
Another good way to organise your content is using content buckets. These allow you to group your content into themed categories, such as tips, promotions and questions. You can then automatically rotate content from each bucket at set frequencies. You can also use analytics to track what themes resonate best with your audience, meaning you can be as strategic as possible. Having a system like this means your feed stays fresh, but you don't have to constantly manage it manually.
Post Planner also integrates with Canva, meaning you can create visuals within the platform. The Canva Integration is something I absolutely love, it means you can design images, add text, filters, and stickers all within Post Planner, without having to use additional apps. You can also use the stock media library for images, which is super useful.
And of course, we need to talk about the analytics and performance tracking. Post Planner gives you detailed insights into your post performance, including shares, comments, and clicks. You can use this data to understand what type of content resonates with your audience, meaning you can create more content that people want to see.
And if you are like me and always on the go, you’ll be glad to know that Post Planner also has a mobile app. The app allows you to create and manage posts from your phone and schedule content when you're not online. This is so handy for those moments when inspiration strikes, even when you aren't in the office.
And lastly, but definitely not least, Post Planner’s customer support is frequently praised as excellent, responsive, and helpful. If you need assistance, it is reassuring to know that you can reach out to them, via email, a knowledge base or live chat.
Diving Deeper: Advanced Strategies with Post Planner
Now that we’ve covered the basics, let’s take a look at some more advanced strategies. Post Planner’s advanced analytics provide you with so much more than just basic numbers, they provide you with deep insights that can help you refine your social media strategies. You can explore the various metrics and interpret the data to optimise your social media performance. It is worth bearing in mind though that other tools may offer even more advanced analytics, but these are not always needed.
Using content buckets strategically can really help you to maintain a consistent and engaging social media presence. Take some time to think about how you can organise your content into categories and what type of content will resonate with your audience in those categories. Once you know, it will transform the way you work.
And when we are talking about content, it is always worth taking a look at practical tips on content recycling. This is all about thinking about what content to recycle and how to re-share it effectively, without over-saturating your audience. Think about what has performed well in the past, and reuse it.
When you are looking at your social media strategy, think about adapting content for different platforms. Remember that each platform has its own unique characteristics, so make sure you are tailoring each post. For example, think about customising character counts, formatting images, and adjusting hashtags.
And for those of you who like to get into the nitty gritty, take a look at advanced scheduling techniques. Think about using optimal times, and different types of content, to maximise your reach and engagement.
If you are a local business, you can use Post Planner for local SEO by using location-specific content, to help you to target your local audience.
And, lastly, Post Planner integrates with so many great tools, think about what integrations will benefit you most.
Addressing Potential Concerns
So we have covered so much of the good stuff, but it's also worth addressing any potential concerns. You might be wondering if it is actually user-friendly? Well, the good news is, Post Planner has a user-friendly interface that's really easy to navigate, and it's designed to be simple and straightforward, even for beginners.
Then there is the cost; the pricing and value. Post Planner has various pricing plans, including a free plan, which means it is accessible to most users. It’s worth taking some time to figure out which plan best suits your needs and think about the long-term value of your subscription.
We also need to talk about the subscription pitfalls too. It is always a good idea to set up a payment calendar, and to never leave it until the last day before you cancel. And if you are charged unexpectedly, you can request a refund.
Let’s also address some of those common user issues that come up. Yes, there are occasionally issues with post publishing or glitches, but most of these can be solved quite quickly, with a bit of troubleshooting.
Before you commit to a paid plan, make sure you take full advantage of the free trial. This way you can try out all of the tools before you make a financial commitment.
So, after all of that, why should you choose Post Planner? Simply put, it’s a valuable tool that will help you save time, boost engagement, streamline your workflows, and manage social media effectively.
The content curation, scheduling, and analytics features are all designed to make your life easier and to get you results.
Post Planner isn't the only social media management tool on the market, of course. But it differentiates itself from alternatives like Hootsuite, Buffer, Sprout Social, and Later with its unique focus on content discovery and AI-powered suggestions. From my personal experience of using these other apps It really does have an edge when it comes to content.
If you’re looking to enhance your social media strategy, then I strongly encourage you to take Post Planner for a spin with their free trial. You’ll see for yourself the benefits it has to offer.
Post Planner offers a range of pricing plans to suit different needs and budgets. Here’s a breakdown of the available options:
Free Plan: Post Planner has a free plan available for basic use. This plan allows users to explore some of the platform's features, although it may have limitations. The free plan is suitable for testing the waters, but may not be sufficient for users looking to drive real engagement or scale their social media presence.
Starter Plan: The Starter plan is priced at $7 per month, when paid annually. This option is suitable for individuals or small businesses, offering more features than the free plan. The Starter plan allows users to connect up to three social media accounts and schedule a limited number of posts. However, it may still lack some of the more advanced features such as full analytics.
Growth Plan: The Growth plan is available for $37 per month, when billed annually. This plan is designed for businesses that require more advanced functionality and higher usage limits. It includes the ability to manage 12 social media accounts. Users on this plan also gain access to limited analytics.
Business Plan: The Business plan is the most comprehensive plan, priced at $57 per month, when billed annually. It offers the most comprehensive set of features, making it suitable for larger businesses and agencies. This plan allows users to manage up to 25 social media accounts, as well as full analytics and up to 5,000 scheduled posts.
Additional Costs: It is worth noting that some features, such as AI credits for post suggestions, are tiered across plans, meaning that users may need to pay more as they require more daily suggestions.
Key Considerations:
The pricing plans vary based on the number of social accounts you want to manage.
It's possible to pay monthly or yearly, with yearly plans often offering a saving.
Some users may find that the 'advanced' tools are locked behind higher priced plans, which can be frustrating for those wanting to build a solid presence.
There are also agency and custom plans available, for users with specific or more complex requirements.
A free trial is available for those wanting to test the software before committing to a subscription.
Some sources mention that Post Planner offers special promotions and discounts from time to time.
It is recommended to evaluate your specific business needs and social media goals to select the most appropriate plan.
Conclusion
Post Planner really is a comprehensive and efficient solution for social media management. It’s not just about posting on social media; it's about achieving your marketing goals, including increased engagement and reach. If you are ready to really take control of your social media marketing, then make sure you start a free trial today and see for yourself why it is such a popular tool for so many businesses.
I would also love to hear from you, so please do share this post, and leave a comment so we can all learn from each other.
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